Berger questions:
Before you read:
- The male celebrity is shown as
a powerful human being who wants to show off his masculinity in order to
show power and strength.
- The female celebrity is shown
as a feminine human being who wants to show her glamour and who wants to
look the best she can for the camera.
- If I were to draw a picture of
a woman I would have her facing the camera so that she is looking the
viewer straight in the eye, which shows she is not hiding anything. If I
was promoting an object then the women would not be the main image I want
everyone to see, so I would arrange the seen so that the main focus for
viewers is on the product. The woman would be nude so that the main focus
is not on the woman but on the product.
Questions for discussion:
1. Do you think artists of these paintings knew
what they were doing when they created? Why? Would Berger agree with you?
Yes I
believe they did. In order to succeed you have to promote your ideas to a
target audience, which also means that you have to engage them with the
painting by making the viewer look at the object you wish to promote. I believe
that Berger would agree with this as he wants to construct spectatorship and to
do this you have to engage with the viewer.
2. Where have you seen images of posed women in
advertising or other pop culture? How have these images compared to the nudes
discussed by Berger? How have our portrayals of women in visual media changed
or stayed the same?
Posed
women are advertised in beauty adverts on the TV, promoting the product to
viewers as something which makes them feel or look better. People (in this case
women) would see the advert and want their body to be as the picture shows but
in reality the picture is likely to be airbrushed because in the ideal world
everyone wants to be perfect so that’s what the advert had to portray. Our
perception of women has changed. We used to generally see women as promoting a
product now we see women selling themselves to the audience for money or by men
they are seen as a sexual object.
Applying and Exploring:
2. Berger shares insights into the
relationship between spectator and subject in works of art. How can we apply
these ideas to our interactions with texts when we read? What relationship do
you enter with the author of an article, or the main character in a work of
fiction? The
subject in art tells the viewer something through visual meanings and just like
art text draws an invisible image to the reader. For example everything we read
has a meaning behind it as do pictures we look at. When we read a fiction book,
if the author portrays the story well, we find ourselves in the shoes of the
character so that we can understand the emotions they go through throughout the
book.
3. Berger refers to how the way the woman is
positioned in an oil painting as the determining factor for how he believes the
image was meant to be viewed. Do you see a similar determining factor in modern
images of women? If so, where? Explain what you do or do not see.
If
you compare an oil painting to modern images of women, the oil paintings will
be much more modest and they will be facing straight down the camera. Whereas
in modern day pictures the women in the picture is likely to be looking away
and posing almost giving off a sense of uncertainty, that makes the viewer want
to look at it more. The similarity between modern day images and the past is
that they both use women to promote to audiences by showing their bodies. In
the past images were likely to be more sophisticated focusing on the object
being promoted whereas in modern day the women is likely the theme being
promoted.
McCloud
Before your read: (1)
●
Try to
recall what your favorite cartoon was or still is. Do you relate to a character
and find yourself connecting? What features do you think help you connect?
My
favourite cartoon character was Eeyore from Winnie the Pooh. I believe I
connect with this character because in the programme the producer always made
the viewer feel sorry for Eeyore, maybe because he was always having bad luck
or certain situations would always happen to him. I know I would hate to be in
a situation where I always have bad luck so this automatically makes me have
sympathy towards the character. I also think Eeyore is portrayed as a
cute cuddly character which makes the viewer’s warm to him. His round shaped
body and sad eyes allow him to be cute and due to his round features this
makes him seem friendlier.
Discussion and Journaling:
1. Why do you think adults
still like the simplicity of cartoons? Do you think there is an age in which
watching cartoons or reading comics is inappropriate? What do you think McCloud
would have to say about it?
Adult
cartoons are very different to childhood cartoons. They may look similar but
the content which comes from them is different because the producer wants to
connect with a specific audience. I believe that McCloud would agree with this
statement and as he states certain viewers would enter a perspective frame so
you can see specific situations, which furthermore links to an age of an
individual does not matter when the question, do you think there is an age in
which watching cartoons or reading comics is inappropriate? So I believe anyone
of any age can watch cartoons, it just appeals to different people, with
different humour.
2. Why does McCloud use the
comic book format to convey his ideas to the reader? How would his points have
suffered if expressed them only through writing?
Showing
a comic book allows McCloud to show off his ideas visually almost giving
evidence of his ideas. They are also one of the most basic forms of showing his
ideas, allowing everyone to understand by reading the images as well as viewing
them. This also helps the reader understand McCloud’s ideas and witness them
for themselves which would have suffered if it was just in writing.
Applying and exploring:
1. Do you think more
teaching strategies should contain visual imagery? What sort of lesson do you
think would benefit from it?
I
believe visual imagery would make a lesson more interesting for students
because not only would it keep them engaged in what is being said but it would
also help them to understand what the teacher is explaining and teaching. I
believe lessons such as art, history, geography and science would benefit,
making it easier to understand and see examples or what is being said.
2. Why does McCloud contend
that we are more likely to see ourselves in generic, cartoonish images that do
not accurately resemble human faces? Contrary to McCloud’s argument, have you
ever looked at a photograph or realistic portrait of a person and identified
with the subject?
If
the face is left unseen we are more likely to see resemblance because everyone
has the same basic features, whereas if a face is reviled then more features
are likely to be different so we do not relate it to ourselves because we see
ourselves differently to the image.