Glenn

Glenn Questions

Pre-reading:

1. Find an advertisement for an animal based food product. Does it feature an animated animal? How does its presence or absence affect your feelings toward the product and the company?

Nandos. The logo for this chicken based restaurant is a cockerel. I believe that the logo just provides the customers with an image which relates to food in the restaurant. In this case I do not believe it is done to draw the customers in. Also I believe that unless you are a vegetarian and even vegetarians do eat here, you are not going to be affected by an image as to what you eat. 

2. What connection do you have to farm animals? How much knowledge or exposure do you have to farm culture?

Personally I have no connection to farm animals. I went to a farm when I was little but other than that I do not really see farm animals or have a particular interest in them. I have a dog and I used to have a rabbit but I have never owned a pig or a horse or anything like that. I also have little knowledge in the farm culture because I was brought up in a town rather than in the countryside where wildlife and farming is a bigger thing.

QfJ&D:

1. What, according to Glenn, are the main characteristics of “factory farm discourse” (145)? How do those characteristics sanitize the process of factory farming? Is this type of discourse ethical? Why or why not?

There are two things within the farm factory discourse, double speak and speaking animals. Double speak was involved within the industry and may involve saying one thing but actually meaning something else. Speaking animals in adverts promotes to maybe the younger generation but at the same time gives a false impression of the animal being happy but in reality it isn’t. I believe it is not ethical because it is lying and the customers are not buying or consuming products we think we are.